A dispatcher's phone, on a Tuesday
A septic operation was running on text messages. We gave them an AI co-worker who actually reads them.
Commercial & residential septic operator
A commercial and residential septic pumping operation runs on its dispatcher. Job details — addresses, time windows, special access notes, equipment quirks — arrive as a steady stream of texts from drivers in the field and customers calling in.
The dispatcher spent the day translating those texts into Zoho CRM records by hand. It worked, but it was the wrong place to spend a senior dispatcher's time.
The texts were already structured. They just needed reading
We built an AI employee that watches the inbox. When a text comes in, it reads the conversation, extracts the structured fields the CRM needs — address, job time, equipment notes, contact details — and writes a Zoho job record automatically.
If anything is missing or ambiguous, it asks the right follow-up question instead of guessing. Drivers don't have to fill out forms. Customers don't have to repeat themselves. The dispatcher doesn't have to retype anything.
Hours back, every day
The dispatcher stopped data entry. She started doing actual dispatching — solving the day's logistics problems while jobs got created automatically in the background.
The owner described it as adding a coworker who never sleeps, never asks for overtime, and never types the wrong address.
“The job records existed before I knew the texts had landed.”
For an operation that didn't want to rebuild its tech stack, dropping an AI between the texts and Zoho was the change that mattered.
- Client
- Commercial & residential septic operator
- Surface
- Zoho CRM integration + SMS bridge
- Stack
- AI text parsing, Zoho API, SMS gateway